The Power of Pink


On 2 separate occasions while I worked at my local library, 2 different little girls of about 6 or 7 years old demanded, “I want a PINK book!” One father looked at me over his daughter’s head, smiled and said, “Just because a book is PINK doesn’t mean it’s GOOD, honey.”

Pink has always been one of my favorite colors too; second to my beloved purple. But why is the color pink associated with girls? Why is blue for boys? An interesting article from 2012 discusses this.

Pink is so strongly associated with women that a pink ribbon is the well-known symbol of breast cancer awareness. My well-evolved husband would rather get drenched in a downpour before he used my pink umbrella. Products like toiletries marketed towards women are often pink. Oddly, these items like razors, brushes, and deodorants are slightly higher in price than similar products for men; this is known as the “Pink Tax. “

This blog entry was inspired by a photo my niece Kristin recently posted of her beautiful daughter (see accompanying photo of  pink tutu-clad tot on her pink bike wearing pink sneakers and pink helmet).  It just got me thinking why? Why are little girls innately drawn toward that color?  And will there ever be a shift in this preference? Will a little girl someday insist on choosing a library book with a BLUE cover? I don’t foresee that shift happening anytime soon.  And that’s fine with me, because I’m a fan of PINK too!


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